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    Magic: The Gathering

    Also known as Magic, MTG, Magic the Gathering

    Magic: The Gathering is a strategic trading card game made by Hasbro's subsidiary Wizards of the Coast and one of the original collectible card games.[1] It had its strongest year in 2025, with revenue up 59%, and in the second quarter of 2026 it passed $500 million in quarterly revenue for the first time.[2][3]

    Editor reviewedUpdated Gaming
    Key facts

    Overview

    Magic: The Gathering is a strategic trading card game made by Wizards of the Coast, a subsidiary of Hasbro. Hasbro describes it as one of the original collectible card games, with characters in multiple universes that keep expanding through new card sets.[1] Hasbro says Magic’s audience now spans competitive players, casual and social players, collectors, digital players and fans of other franchises.[4]

    Universes Beyond and record sales

    A large part of Magic’s recent growth comes from Universes Beyond sets, which bring well-known third-party brands into the game.[1] Its 2025 Final Fantasy set was the highest-selling Magic set of all time by net revenue.[5] Magic revenue grew 59% in 2025, its strongest year, helped by the fourth-quarter Avatar: The Last Airbender set, back-catalogue sales and the Secret Lair line.[2]

    The growth continued into 2026. In the second quarter Magic earned $545.3 million, up 32% from $412.0 million a year earlier, its first quarter above $500 million.[6][3] Hasbro attributed the gain to the Secrets of Strixhaven set and the Universes Beyond Marvel Super Heroes set, and raised its full-year guidance.[7][8]

    On the TCGplayer marketplace, Magic was the top trading card game by dollar value of sales in the first quarter of 2026.[9]

    Tournament rules and proxies

    Magic’s Tournament Rules, effective 27 February 2026, allow only regulation-sized, genuine Magic cards released by Wizards in sanctioned events.[10] Players may not make their own proxies; only the Head Judge can issue one, for example for a card accidentally damaged during the event.[11] Wizards has said that unauthorised reproductions of its cards are a type of counterfeit.[12]

    Fan content

    Wizards’ Fan Content Policy lets fans use Magic’s IP in free content such as videos and fan art, provided it is labelled unofficial.[13][14] The policy excludes counterfeit or proxy Magic cards and bars using Wizards’ IP in other games.[15][16] See custom and proxy trading cards for how these rules compare with Pokémon’s, and the pokemon-trading-card-game for Magic’s main rival.

    Questions readers ask

    Who makes Magic The Gathering?

    Wizards of the Coast, a subsidiary of Hasbro.[1]

    How much money does Magic make?

    Magic's revenue was $545.3 million in the second quarter of 2026, up 32%, the first quarter in which it passed $500 million.[6][3]

    What is Universes Beyond?

    Magic sets based on well-known third-party brands, such as Final Fantasy, Avatar The Last Airbender, Marvel's Spider-Man and Marvel Super Heroes.[1][7]

    Can I play with proxies?

    Not in sanctioned events. Only genuine Magic cards are allowed, and only the Head Judge can issue a proxy.[10][11]

    Sources

    Each numbered claim is a statement we checked against the sources listed with it. Status shows how well established it is.

    1. [1]

      Hasbro describes Magic - The Gathering, made by its subsidiary Wizards of the Coast, as one of the original collectible card games, expanded through new sets including Universes Beyond sets based on third-party brands. confirmedas of 2026-02-25

    2. [2]

      Magic - The Gathering revenue grew 59% in 2025, its strongest year ever, helped by the Avatar - The Last Airbender set, back-catalogue sales and Secret Lair. confirmedas of 2026-02-10

    3. [3]

      Magic - The Gathering passed $500 million in quarterly revenue for the first time in the second quarter of 2026, led by the debut of its Marvel Super Heroes set. confirmedas of 2026-07-21

    4. [4]

      Hasbro says Magic has expanded its user base with sets for competitive players, casual and social players, collectors, digital players and fans of other franchises. confirmedas of 2026-02-25

    5. [5]

      Hasbro said Magic's Final Fantasy set, released in 2025, was the highest-selling Magic set of all time by net revenue. confirmedas of 2026-02-25

    6. [6]

      Magic - The Gathering revenue was $545.3 million in the second quarter of 2026, up 32% from $412.0 million a year earlier. confirmedas of 2026-07-21

    7. [7]

      Hasbro attributed Magic's second-quarter 2026 growth to the Secrets of Strixhaven and Universes Beyond Marvel Super Heroes sets. confirmedas of 2026-07-21

    8. [8]

      Hasbro raised its full-year 2026 guidance in July 2026 after its second-quarter results. confirmedas of 2026-07-21

    9. [9]

      By the dollar value of sales on the TCGplayer marketplace in the first quarter of 2026, the top five trading card games were Magic - The Gathering, Pokémon, One Piece Card Game, Yu-Gi-Oh! and Riftbound. confirmedas of 2026-04-15

    10. [10]

      Magic's Tournament Rules, effective 27 February 2026, allow only regulation-sized, genuine Magic cards released by Wizards of the Coast in sanctioned events. confirmedas of 2026-02-27

    11. [11]

      Under Magic's Tournament Rules, players may not make their own proxies; only the Head Judge can issue one, for example to replace a card accidentally damaged during the tournament. confirmedas of 2026-02-27

    12. [12]

      In a 2016 statement, Wizards of the Coast said unauthorised reproductions of Magic cards are a type of counterfeit. confirmedas of 2026-10-10

    13. [13]

      Wizards of the Coast's Fan Content Policy lets fans use its IP in content they share with the community for free, subject to restrictions. confirmedas of 2026-10-10

    14. [14]

      Wizards of the Coast's Fan Content Policy requires fan content to state clearly that it is unofficial and not endorsed by Wizards. confirmedas of 2026-10-10

    15. [15]

      Wizards of the Coast's Fan Content Policy says fan content does not include creating counterfeit or proxy Magic - The Gathering cards, even if they are distributed for free. confirmedas of 2026-10-10

    16. [16]

      Wizards of the Coast's Fan Content Policy bars using its IP in other games or game components, even when distributed free. confirmedas of 2026-10-10

    Revision history (1)
    1. Page created.

    Created Oct 10, 2026. Last reviewed by an editor on Oct 10, 2026. Next scheduled review: Jan 10, 2027.

    Cite this page

    "Magic: The Gathering." ContentLora, updated Oct 10, 2026. https://contentlora.com/wiki/magic-the-gathering

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